No one visits a health site for fun. She needs a reason. Watch a Go Red campaign in her feed become a conversation she'd never start with a search bar.
Your symptoms, your risk, your next step — in plain language.
The same conversation, live on both sides. As she talks, AHA's dashboard fills in real time — de-identified throughout.
6 in 10 women who came to Ema about heart symptoms had already been told "it's probably nothing." First-party insight AHA owns — so you can see the barrier, and act on it.
Not a rebuild — Ema woven into goredforwomen.org, so every woman lands on the right resource in one step instead of ten. Same content you already have, finally navigable.
Follow one conversation from her words, to a de-identified data point, to the numbers AHA has never been able to see. Aggregated, owned by AHA.
Women who learn their risk but don’t act almost always pause at the same place: they don’t know what to say to their doctor. One follow-up from Ema — a printable symptom summary in her own words — recovers a meaningful share of that drop-off. That is the difference between awareness and prevention.
| Conversation | Sentiment | Resolution | Duration | Status |
|---|---|---|---|---|
| Chest pressure while climbing stairs#C-48213 · 52yo band · 8:41 PM | ● Anxious → calmer | ▲ Escalated | 4m 12s | 911 guidance + live handoff |
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“It’s like a squeezing when I carry laundry upstairs. It stops when I rest. My mother had a heart attack at 58.”
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| Palpitations & perimenopause#C-48211 · 47yo band · 8:36 PM | ● Relieved | ✓ Resolved | 11m 03s | Symptom log created |
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“Nobody told me perimenopause could feel like this in my chest. I thought I was imagining it.”
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| Confused by new BP medication#C-48207 · 61yo band · 8:29 PM | ● Neutral | ↻ Follow-up set | 6m 40s | Check-in in 7 days |
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“The pharmacy switched my pill and now it looks different. Am I supposed to take both?”
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| Postpartum swelling & headache#C-48196 · 33yo band · 8:14 PM | ● Worried | ▲ Escalated | 3m 05s | Urgent OB callback arranged |
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“I had preeclampsia six weeks ago. Today my head is pounding and my rings don’t fit.”
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| “How do I even talk to my doctor?”#C-48190 · 55yo band · 7:58 PM | ● Encouraged | ✓ Resolved | 9m 27s | Visit prep guide sent |
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“Last time I brought up my heart, he moved on in about thirty seconds. What do I say so he listens?”
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This is a starting point, not a finished dashboard. Which question about women’s heart health would change how your team works? Type it and we’ll map how Ema would answer it.
No one navigates to a health site unprompted. The journey starts with a real trigger: a Go Red for Women campaign in her feed that names the thing women are told to ignore. The tap-through earns the arrival, so the conversation feels inevitable.
The campaign frame here is a placeholder. In the room, it becomes AHA's real Go Red creative.
Every message she sends becomes de-identified, structured signal. Her transcript is never stored. Only the fields on the right move forward, and they roll up into first-party insight AHA owns: what women ask, the care they're seeking, and the barriers stopping them.
Your content is strong; it's just hard to find. Ema sits on top of goredforwomen.org and turns "search & scroll" into "ask & arrive" — assembling a path from resources you already have: Heart Disease in Women, Know Your Risk, Stages of Life, In Your Community. As you migrate to your new platform, this connective layer travels with you.
The goal isn't a sale — it's getting her to quality care, virtual or in person, and surfacing where women get stuck. That's the analytics layer Claire and Sharlene asked for: profile, content preference, care sought, and the barriers AHA can act on.
Ema runs today for women's-health brands — greeting women the moment they arrive and turning first questions into structured, owned insight. This same pattern, adapted to AHA, Go Red, and women's cardiovascular health. (Fresh live example and metric to be dropped in for the room.)