Ema × AHA
Ema turns general AI intowomen's health intelligenceany company can trust and deploy.
~60%
of women's health scenarios fail across the 13 leading LLMs
Source: Gruber et al., A Women's Health Benchmark for Large Language Models, arXiv 2025.
Women's health needs more than general AI. Ema brings specialized intelligence, built by a team with experience across leading AI and health organizations.
Ema is the intelligence underneath the product, not a chat window on top of it.
Health education
Clinical assessments
Care navigation
Ema
INTELLIGENCE LAYER
A relief plan built for her cycle, her diet, and the two evenings she can move.
Care navigation, product support, and health education that fits her maternal health needs.
The perimenopause products that match her symptoms and her stage.
WHAT THE BRAND GETS BACK
Millions of robust data insights
Returned to the brand
Structured, partner-owned intelligence
250+ clinicians build Ema
10M+ user interactions with Ema
82% prefer Ema over LLMs for health questions
The Experience
Conversations into care.
This demo illustrates how Ema transforms a static campaign tap into an ongoing, personalized journey.
Member Support
Personalized health education, care navigation, and deep understanding of AHA resources.
Care-Team Insights
Conversations become structured data owned by you, making care more accurate, precise, and actionable.
Member Experience
Conversational Layer
Structured Insights
The Conversation
Follow the patient journey from campaign engagement to guided dialogue.
The 30 seconds before the demo
How she actually gets here.
No one visits a health site for fun. She needs a reason. Watch a Go Red campaign in her feed become a conversation she'd never start with a search bar.
❤
Go Red for WomenSponsored
Heart disease is the #1 killer of women. Know your heart.
goredforwomen.orgLearn more
9:48 PM, in her feed. She sees the Go Red for Women campaign — and taps.
❤ GO RED
Know your heart. Real answers for women.
Your symptoms, your risk, your next step — in plain language.
EmaYour Go Red heart companion
Brought to you by
the American Heart Assn.
the American Heart Assn.
Hi, I'm Ema. What's on your mind about your heart tonight?
A campaign becomes a conversation. The question she'd never type into a search bar.
1 · The campaign
One conversation, two views
What she feels, and what your team sees.
The same conversation, live on both sides. As she talks, AHA's dashboard fills in real time — de-identified throughout.
Her view what she sees
EmaYour Go Red heart companion
Live
Hi, I'm Ema. What's on your mind about your heart tonight?
Your view what AHA's team sees
🔒 Watch one conversation become a data point, then a number your team can act on. No individual woman is identifiable — health conversations stay private.
Live capture
0 fieldsStructured, de-identified signal from her conversation.
Age band45–54
Life stagePerimenopause
ConcernPalpitations + fatigue
Barrier to careTold "it's nothing"
EmotionDismissed / self-doubt
Care soughtProvider + telehealth
🔒 Her identity and exact words stay with her. Only this structured signal moves forward.
0
Conversations this quarter
▲ 34%
0
Left knowing their next step
▲ confidence
0
Connected to care
▲ access
0
Questions per session
deep engagement
The number AHA has never had
6 in 10 women who came to Ema about heart symptoms had already been told "it's probably nothing." First-party insight AHA owns — so you can see the barrier, and act on it.
Website Integration
Review how Ema embeds into the Go Red for Women digital experience.
The vision
Your resources, finally easy to find.
Not a rebuild — Ema woven into goredforwomen.org, so every woman lands on the right resource in one step instead of ten. Same content you already have, finally navigable.
🔒 goredforwomen.org
❤ Go Red for Women®
Heart Disease in WomenKnow Your RiskHealthy LivingStages of LifeIn Your Community
Every age, every stage
What do you want to know about your heart?
Ask in your own words. The page answers you — in plain language, built from everything already on Go Red for Women.
No menus, no search results. Just ask.
From Go Red's library
Keep exploring
Heart Health — American Heart Association
goredforwomen.org › healthy-living › ...
Learn about cardiovascular health, risk factors, and more across our programs and initiatives...
Menopause | Go Red for Women
goredforwomen.org › stages-of-life › ...
Information on life stages and women's cardiovascular health. Browse related articles and PDFs...
Symptoms — Heart Attack in Women
goredforwomen.org › heart-disease › ...
Warning signs and symptoms. See also: risk factors, prevention, survivor stories, donate...
Know Your Risk
goredforwomen.org › know-your-risk
Understand your numbers and risk factors. Related: blood pressure, cholesterol, diabetes...
She has to guess the right keywords, read through 312 results, and piece her own answer together — then figure out what to actually do. Most women leave before they get there.
Data & Insights
Examine the structured clinical data delivered to the partner ecosystem.
Branch 4 · Data & insights
The Insights Engine.
Follow one conversation from her words, to a de-identified data point, to the numbers AHA has never been able to see. Aggregated, owned by AHA.
🔒 Watch one real conversation become a data point, then become a number your team can act on. De-identified and aggregated throughout. No individual woman is ever identifiable.
1
From one conversation
She talks. Ema listens, and structures what matters.
As she speaks, Ema turns her words into de-identified signal. The transcript is never stored, only the structured fields on the right.
e
What’s on your mind tonight?
My heart keeps fluttering at night and I’m exhausted all the time. Is that just stress?
e
Palpitations with new fatigue are worth taking seriously — women’s heart symptoms often look different from men’s. Has anyone ever checked your blood pressure or talked with you about your heart?
Not really. My doctor said it was probably anxiety. Honestly I felt dismissed.
e
You’re not overreacting, and you’re far from alone. Let’s build a picture you can bring to your next appointment — so the conversation starts differently this time.
What Ema captured
Structured, de-identified signal
Age band45–54
Life stagePerimenopause
SymptomsPalpitations + fatigue
Care barrierFelt dismissed
Risk factors knownBP never checked
Next stepSymptom log for clinician
🔒 Her identity and exact words stay with her. Only this structured signal moves forward.
2
One becomes thousands
Her data point joins every other woman’s.
The same structured signal, gathered across every conversation, rolls up into totals your team can watch move.
She is 1 of 62,480 women who talked to Ema this quarter.
0
Conversations this quarter
▲ 34% vs last quarter
0
Learned something new about women’s heart risk
▲ awareness signal
0
Questions per first session
deep engagement
0
Completed a heart-risk check-in
▲ prevention driver
What women actually ask
The real questions behind “heart health” — ranked by share of conversations.
The emotion underneath
How women feel when they arrive. This is the trust opening.
😕Anxious
41%
😞Dismissed
33%
🤔Unsure it’s “serious enough”
28%
😊Reassured (after)
79%
Women arrive anxious and leave knowing their next step. That swing is what turns a visitor into an advocate for Go Red.
Where she drops off
The journey from question to action. The flagged step is your biggest recoverable moment.
Asked a first question100%
Got a helpful answer86%
Started the heart-risk check-in61%
Booked or planned a clinician visit38%
Returned within 60 days29%
The signal for your team
Women who learn their risk but don’t act almost always pause at the same place: they don’t know what to say to their doctor. One follow-up from Ema — a printable symptom summary in her own words — recovers a meaningful share of that drop-off. That is the difference between awareness and prevention.
Every chart here is a question your team can act on the same week.
3
Two numbers AHA has never had
The consumer truth, and the impact proof.
They come from two different sources. One is captured passively from conversation. The other, Ema goes back and asks for.
💬 From conversations · passive
58%
of women 45+ told Ema a heart symptom had been dismissed — by a clinician, or by themselves
Captured from what women actually say, not a survey most would skip. This is the size of the awareness gap, in women’s own words.
45–54 · 52%
55–64 · 60%
65+ · 64%
Illustrative sample data for discovery.
✅ From a follow-up check-in · active
8 in 10
women who completed Ema’s heart-risk check-in took a real action within 90 days
A blood-pressure check, a booked appointment, or a conversation with their doctor. Weeks later, Ema ran a short check-in with the same women and rolled the answers up into proof of impact.
Illustrative sample data for discovery.
The closed loop: where the 8 in 10 is born
Ema doesn’t only answer questions. She goes back to the same women with a short, validated check-in in AHA’s voice — about forty seconds — and turns their answers into first-party evidence of impact.
Step 1 · Action
Since we talked, have you had your blood pressure checked or seen a clinician?
Not yetPlanning toYes, I did ✓
Step 2 · Confidence
How confident do you feel about knowing your heart numbers now? (0–10)
0–67–89–10 ✓
Step 3 · In her words
Anything you’d want the Go Red team to know?
“I finally felt heard” ✓Add a note
8 in 10
took a preventive action and reported higher confidence in their heart numbers. Every answer is de-identified and aggregated into evidence your mission, development, and campaign teams can stand behind.
4
Quality & equity signal
HEDIS-aligned measures, and the barriers underneath.
Ema’s conversations map to the quality measures health plans and systems already track — and surface the social barriers that explain the gaps.
HEDIS-aligned measure tracking
Share of eligible women in conversation who report being up to date — a leading indicator for partners’ quality gaps. Illustrative sample data.
CBP
Controlling High Blood Pressure
0▲ 6 pts vs baseline
39% report no BP check in 12+ months — Ema routes them to a check
SPC
Statin Therapy / Cholesterol Management
0▲ 4 pts
Top confusion: “what do my numbers actually mean?”
BPD
BP Control for Patients with Diabetes
0▲ 5 pts
Diabetes + BP conversations get a tailored follow-up cadence
WCC-adj
Postpartum BP Follow-up
0▲ 8 pts
Preeclampsia history is the most under-recognized risk women mention
FMC-style
Follow-up After a Flagged Symptom
0▲ within 30 days
Ema’s check-in loop closes what a pamphlet never could
PDC-style
Medication Adherence, Self-reported
0▲ 3 pts
Cost and side-effect worry are the two adherence breakers women name
Social drivers of health (SDOH), surfaced in conversation
Barriers women mention naturally — never a screener form. Flagged tiles are the equity gaps Go Red exists to close. Illustrative sample data.
💵
Cost of care
0
delayed or skipped care over cost — highest in 45–54
🚗
Transportation
0
no reliable way to reach appointments
🍳
Food environment
0
limited access to heart-healthy food options
👪
Caregiver load
0
“I put everyone else first” — the #1 reason care waits
🏥
No usual source of care
0
no PCP or clinic they consider “theirs”
🛠️
Work inflexibility
0
can’t take time off for daytime appointments
💬
Language & health literacy
0
Ema adapts reading level and language automatically
🔒
Insurance uncertainty
0
unsure what a visit or screening would cost them
5
The window in
Conversation monitor: sentiment, resolution, escalation.
A live, de-identified window into the conversations themselves — so your team can see quality, catch escalations, and hear women’s language firsthand. Click a row to see the de-identified excerpt.
247 active now
Sentiment today: 74% positive
Resolution rate: 87%
Escalations (24h): 9 · all handed off < 60s
| Conversation | Sentiment | Resolution | Duration | Status |
|---|---|---|---|---|
| Chest pressure while climbing stairs#C-48213 · 52yo band · 8:41 PM | ● Anxious → calmer | ▲ Escalated | 4m 12s | 911 guidance + live handoff |
|
“It’s like a squeezing when I carry laundry upstairs. It stops when I rest. My mother had a heart attack at 58.”
| ||||
| Palpitations & perimenopause#C-48211 · 47yo band · 8:36 PM | ● Relieved | ✓ Resolved | 11m 03s | Symptom log created |
|
“Nobody told me perimenopause could feel like this in my chest. I thought I was imagining it.”
| ||||
| Confused by new BP medication#C-48207 · 61yo band · 8:29 PM | ● Neutral | ↻ Follow-up set | 6m 40s | Check-in in 7 days |
|
“The pharmacy switched my pill and now it looks different. Am I supposed to take both?”
| ||||
| Postpartum swelling & headache#C-48196 · 33yo band · 8:14 PM | ● Worried | ▲ Escalated | 3m 05s | Urgent OB callback arranged |
|
“I had preeclampsia six weeks ago. Today my head is pounding and my rings don’t fit.”
| ||||
| “How do I even talk to my doctor?”#C-48190 · 55yo band · 7:58 PM | ● Encouraged | ✓ Resolved | 9m 27s | Visit prep guide sent |
|
“Last time I brought up my heart, he moved on in about thirty seconds. What do I say so he listens?”
| ||||
🔒 Reviewers see de-identified excerpts only — never names, contact details, or full transcripts. Escalation rules are set with AHA clinical governance.
What would you add?
This is a starting point, not a finished dashboard. Which question about women’s heart health would change how your team works? Type it and we’ll map how Ema would answer it.
Teams often ask: where do women stall before seeing a clinician? · Which message earns the most trust? · What do lapsed donors ask about?